PURPOSEFULLY DOING GOOD – Our Highest Goal of All – “Think Global AND Local – Everyone Matters”. Succinctly put, we intend to be an active participant in, and an integral part of focusing on, finding, designing toward, and providing SOLUTIONS.  We strive to be a net-positive contributor to our shared world.

PURE STOKE – We believe Life is lived to its fullest when one is passionate about where their time is spent, what their energies are spent on, whom they share their experiences with, the quality of their experiences, after which they pursue with all of themselves.  We all endeavor in countless ways to seek and find fulfillment.  It arrives in many forms.  Or perhaps sometimes not at all.  We wanted to create something people could become passionate about, could immerse themselves within, and through exploration of their own creativity, find some true satisfaction.  “Pure Stoke is contagious… pass it on!”  “Totally Dude!”

SOLUTIONS ORIENTED – We know our World suffers and endures many challenges, and it seems like there’s an endless flow of bad news.  We endeavor to be a respite from all of that.  We want to provide a unique, safe, uplifting space of support, fostering positive encouragement, creativity, and opportunity.   Our aim is to help provide a balance and a buffer to the rest of the world’s spin.  Our goal to improve our world, one step at a time, by designing innovations and applications for expression and solution.   “There is a way…”

INDIVIDUAL EMPOWERMENT –  “Teach a Person to Fish…”  Simply put… HELP PEOPLE HELP THEMSELVES. We have created a workshop of tools, and a variety of pathways forward to utilize and aid in those efforts. In fact, it goes beyond empowerment for us.  We ALL have inherent gifts and talents that could be better utilized.  We aim to foster and encourage people in pursuing their OWN SPECIAL TALENTS and their OWN PERSONAL EXCEPTIONALISM, by providing outlets for application, and utilizing the value of Creativity and Design to do so.

CULTIVATE, PROMOTE, INSPIRE, & INCREASE THE VALUE OF PURSUING CREATIVITY & INNOVATION – A key cornerstone of our Core Values.  Executive Board Sports, LLC (EBS, LLC) acknowledges the direct line between Creativity and finding Solutions.  From the smallest most insignificant challenges, to the greatest of the world’s issues and ills, creative address has advanced us through the ages, and will continue to inspire and innovate us forward in our collective progress and evolution.  We aim to foster a safe, supportive, comfortable space of creativity and opportunity for all whom choose to include themselves, and explore the possibilities.

EXPLORING LAYERS OF “VALUE” OF AN IMAGE, PICTURE, DESIGN, OR WORK OF ART – “A Picture is Worth a Thousand Words…”   We have designed and incorporated within and throughout the creation of our Model and Platform, a recognition of and adherence to the simple principle that there is inherent underlying power and broad potential Value in effectively presenting and conveying information, concepts, and content through any form of visual medium.  We don’t just mean monetary Value.  We mean Application and Impact Value, Emotional Value, Sentimental Value, Collective Value, etc.  It’s a sliding scale from person to person, but we all attach Value to our own meaningful things.  Our aim is to assist anyone in their pursuit of creating meaningful things for themselves and others.

PROVIDE AVENUES OF OPPORTUNITY & CREATE VALUE WHEREVER POSSIBLE – Incorporated within this Platform are a number of tools, pathways and possibilities to assist in discovering and exploring your creative talents, and opportunities for putting them to good use.  The multi-dimentional Platform before you will provide creative tools and canvas, ACCESSIBILITY AND AFFORDABILITY, and an expanding set of practical and useful applications, exposure and impression, a virtually endless array of possibilities for marketing, messaging, and monetization, as well as a perpetually malleable and a customizable paradigm and toolset for expression of self.

PARTNERSHIPS & POSITIVE RELATIONSHIPS – EBS has adopted an “Everybody Wins” approach among our key Corporate and Personal Values, meaning that all involved benefit from being involved.  We’re only interested in honest dealings with everyone we work and interact with, and believe that balance and equality in relations is attainable, sustainable, and essential.  We believe SUCCESS IS A COLLABORATIVE EFFORT.

ENVIRONMENT – We need a liveable planet for survival.  We aim to participate in sustainability, conservation, cleanup, messaging, and technological innovation to these ends.  We also aim to promote HEALTHY LIVING and ACTIVE LIFESTYLES.  Good health contributes to Pure Stoke, which leads to valuing the world around us, and fostering appreciation and impetus for doing Good.  “One Planet, One People – It’s time to care for all of it.”

EDUCATION – There is no greater contributor to caring for our planet and our fellow Humanity than to educate each and every person.  Aiming for the highest positive effect, Childhood Education is among our greatest priorities and values.  We stipulate that Education, the Arts, Individual Empowerment, Creativity, and being Solutions Oriented all go hand-in-hand.  “If your plan is for 1 year, plant rice. If your plan is for 10 years, plant trees. If your plan is for 100 years, EDUCATE CHILDREN.” – [Confucius]   As such, we will strive to further Education in whatever form we can contribute towards, wherever able.

EMERGENCY SERVICES – We all need help sometimes.  Those whom help often put themselves in harm’s way, their lives on the line, at times of great risk, in order to provide emergency assistance.  They utilize specialized equipment, experience and instinct, regular training, and increasingly, technological tools to work to save our lives and stabilize our injuries.  We thank them all for their courage and commitment.  We aim to support, promote, and equip these personnel in their myriad challenges and responsibilities, and continually thank them and recognize them in meaningful ways. 

WHY BOARD SPORTS?  – For the Founders of Executive Board Sports, LLC, (EBS) and APEALZ, participation within sports and an overall active lifestyle, especially within one or more of the many Board Sports, has contributed immensely to opening up and providing for a lifetime of exposure, adventure, and myriad opportunities.  Board Sports have greatly enhanced and enriched our life experiences, with aspects that crossover and are interwoven into many other facets and contexts of life.  We aim as an Organization, and Parent Company of Brands like APEALZ, to help pass along the stoke, along with profoundly valuable related knowledge, experience, and values to others.   “It’s never too late to start surfing… It’ll change your life… swear to God” – Point Break (The original)

Board Sports are a perfect blend of many different things we hold valuable.  It takes interest and courage to endeavor to try a Board Sport in the first place.  It takes intellectual curiosity to learn all the how to’s; using the gear and equipment effectively, navigating the environment, following established protocols within the culture and community of the sport, and practicing and pursuing improvement of skill levels, or perhaps even competing.

But there are so many more layers to these activities.  Cultural crossovers between the various Board Sports exist in shared language, clothing and accessories, similar or identical skillsets to perform within the sports, and exponential growth in each of the sports’ markets and industries, all contributing to innovation and progression – all stemming from creativity, shared values, and pure stoke, and all exemplifying and incorporating aspects represented within our list of Corporate Values. 

Board Sports lend themselves towards: sharing with others, helping one-another, learning through practice, challenging oneself, cultivating awareness and stewardship in caring for our natural environments, depending upon and entrusting capable and competent emergency personnel and services, and by its very nature, among the most important aspects of all, fosters teaching and guiding children towards healthy and active lifestyles. 

Board Sports also contribute to and shape innovation and advancement of technologies, equipment, facilities, community involvement, eventing, markets and marketing, athletic development, sponsorship, and thrillingly, progression of the Board Sports themselves, all the way up through professional levels of championship competition, and all while incorporating a key ingredient at each and every level – DESIGN.  In that context and spirit, for Executive Board Sports, LLC, and what we do, there is no more apt or appropriate motto than “DESIGN APPLIED…”   Our Motto, Mantra, Pursuit, and Purpose.  “DESIGN APPLIED…”   Infinite possibilities…

Board Sports offer a depth of personal and shared pursuits which add value to one’s experience, and provide insight and relatable aspects into many other areas of life; whether it’s simply for physical exercise or soulful fulfillment, mainly spectating or fierce competition, through immersion in the natural environment or training in an artificial space, or virtually shredding video game renditions. Board Sports are a mixed set of cultural representations; from putting stickers all over your board, or speaking a language of words and context of which only those who know know, or perhaps wearing specialized or symbolic clothing, hats, helmets, booties, gloves or goggles, or other equipment and accessories true to your favorite Board Sport. Whatever level your participation or involvement may be, we believe invaluable “enhancements and enrichments” are being interwoven within your life, and the way you see the world, and is contributing toward building the skills to navigate through it all.

Most of the predominant Board Sports manifested into existence in the last half-century or so, some are barely half that age.  They all started from somewhat of a “fringe” category, with a relatively low rate of participation, or for that matter, acceptance.  Many have moved from “fringe” into becoming “family” sports, with much broader participation, and a more celebrated status, and several have become globally competitive, with Junior and Championship tours, qualifying events, and standardized scoring, each doing significant levels of business in the multiple billions of dollars a year category, as well as incorporating all of the Corporate investment that has followed such progression. 

While Snowboarding has been a part of the Olympics since 1998 in Nagano, Surfing is making its debut in 2020 as an Olympic sport in Tokyo, and Skateboarding, Skimboarding, Wakeboarding, Kiteboarding, and a number of other Board Sports, all have their own Leagues, Athletes, Uniforms, Venues, Competitions, Social Media Communities, Corporate Sponsors, and viable Markets.  Think X Games and Xbox…

Board Sports are a valuable blend of many different things, each contributing certain levels of meaning to people’s lives and experiences. Learning, Practicing, Playing, Promoting, or Participating in one or more Board Sports, whether individually, on a Team, or with friends and family, changes us. We are part of a tribe of lovers of the sport, a community of global Board Sport enthusiasts.  Participation leads to growth and positive advancements technologically, environmentally, socially, mentally, physically, and spiritually, which further leads to exponential levels of positive contribution, communication, stewardship and give-back, globally every day. 

So what’s your Board Sport?